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The Street
The Street
By Daniel Kline Gimmicks bring attention and PepsiCo wants to leverage its iconic brand with a new doughnut based on its iconic logo PepsiCo (PEP) – Get PepsiCo, Inc. Report loves a good thirst trap. The number two beverage company perennially falls under Coca-Cola’s (KO) – Get Coca-Cola Company Report shadow and escaping that requires some full-on “look at me” stunts. That has included repeated attempts to bring back Crystal Pepsi, a beverage better lost to time alongside 7-Up Gold, Tab Clear, Coca-Cola Cinnamon, Hubba Bubba Original Bubble Gum Soda, and Orbitz, a soda that had floating chunk…
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