LAGOS: Martell, a cognac brand, has unveiled 'The Martell Tower Experience' in Lagos, aiming to attract international attention and drive further investment to Lagos State and Nigeria. Evane Chenuet, Marketing Director of Pernod Ricard Nigeria, highlighted the brand's intention to celebrate its legacy while embracing Nigeria's vibrant cultural scene during the unveiling event on Sunday night. According to News Agency of Nigeria, Chenuet provided insights into the architectural edifice that overlooks Lagos's skyline, which is set to serve as a hub for innovation, luxury, and cultural exchange. The Martell Tower, inspired by Maison Martell's commitment to audacity and luxury, is designed as an immersive space that connects guests with Martell's legacy and values. Chenuet noted that Lagos's dynamic culture and lifestyle make it an ideal location for showcasing Martell's unique experiences, aligning with the brand's spirit of boldness and elegance. Guests at The Martell Tower will have the opportunity to enjoy exclusive cognac tastings, high-end events, and mixology workshops. The experiences will also span music, fashion, and gastronomy, reflecting Martell's luxurious and audacious brand ethos. The brand aims to strengthen its connection with Nigerian consumers, positioning itself as a luxury leader and cultural influencer in Nigeria's lifestyle and luxury markets. Michael Ehindero, Martell's Managing Director, emphasized that The Martell Tower Experience represents the brand's commitment to crafting unique experiences that blend heritage with modernity. He expressed that the unveiling event was a celebration of the audacious spirit shared by Martell, Lagos, and the attendees. Additionally, Alex Combescot Marsaguet, Martell's global ambassador, expressed excitement about bringing this experience to Lagos. He noted that guests can explore the rich heritage and sophisticated craftsmanship of Martell, creating an unforgettable journey through the brand's story.