GITEX Africa: Salesforce Showcases its AI-Based CRM Solutions

Marrakech - Salesforce showcased its customer relationship management (CRM) solutions based on artificial intelligence (AI), at the 2nd edition of Gitex Africa, which took place on May 29-31 in Marrakech. In its booth, Salesforce invited Gitex Africa attendees to discover its cutting-edge technologies serving companies of all sizes to strengthen customer relationships, improve efficiency and increase productivity through the combined power of trusted AI, data and CRM on the Einstein 1 Platform. According to Omar Oualif, Regional Sales Director/Africa "Gitex Africa provides the perfect platform to showcase how AI+DATA+CRM+TRUST is revolutionizing businesses across Africa." Thus, visitors were able to discover how the innovative AI-based CRM solutions unlock a "360-degree view" of the customer, enabling businesses to personalize interactions and build lasting loyalty. They also had the opportunity to explore the cutting-edge Data Cloud platform, designed to connect, harmonize and activate your company's cus tomer data in real-time, and to witness the power of AI in action, streaming workflows and predicting customer needs for a truly future-proofed customer experience. Salesforce, a leader in AI-powered CRM, is experiencing continuous growth of its ecosystem in Morocco and Africa. Source: Agence Marocaine De Presse